Build the AI-Native Operating System for Small Business.
BBW hires across eight disciplines — engineering, design, content, local SEO, BI, AI agents, client concierge, and growth. If you’re excellent at any one of them and curious about the rest, keep reading.
Eight disciplines.
One operating system.
Everything we build for clients eventually needs to be staffed. These are the real lanes at BBW. Apply to the one you’re strongest in — you’ll contribute to adjacent ones as you grow. Nobody at BBW does only one thing forever.
AI Agents
AI Agents & Automation
Build brand-native AI agents, not chatbots. Clients come to BBW because they want AI that knows their voice, data, and customers — wired into real business systems.
- Multi-step agents orchestrating CRM, billing, and content systems
- Production prompt pipelines with eval harnesses
- Client knowledge bases from crawled content + live operational data
BI & Data
BI & Attribution
Turn marketing chaos into a clean P&L view. The dashboards our clients wish they had: one view, every channel, attributed revenue, real numbers.
- Multi-touch attribution models connecting spend to closed revenue
- Looker Studio dashboards unifying ad / CRM / GA4 data
- SQL pipelines against BigQuery / Snowflake / Postgres
Brand
Brand & Design Systems
Ship the brand, not just the deck. Own identity end-to-end: logo → voice → type → token → built component. The systems you create show up everywhere we ship.
- Full brand kits with Figma tokens + dev-ready components
- Voice & tone guides with example copy across 5+ channels
- Self-serve template libraries agencies and clients actually use
Editorial
Content & Editorial
Write for humans. Structure for AI. Every BBW client needs content at scale — tuned to rank in both Google and AI answer engines.
- Monthly content slates with brand-voice briefs + AI-assisted drafts
- Schema-embedded FAQ + HowTo pages that get cited by answer engines
- Editorial calendars connecting content to revenue metrics
Local
Local SEO & Map Authority
Get clients into the Map Pack and keep them there. Where a single listing optimization produces months of compounding calls.
- Full GBP audits with photo, attribute, and posting cadences
- Citation + NAP infrastructure across Canadian + US directories
- Review-velocity playbooks that survive policy changes
AEO · GEO
Vector Search & GEO
Help clients get cited by ChatGPT, Perplexity, Claude, Gemini. Generative Engine Optimization is the new SEO — and it's where we're investing.
- Schema + JSON-LD deployments across 20+ page types
- Entity salience audits (author, org, product, service)
- Prompt-probe testing to measure AI citation share over time
Human Ops
Client Concierge
Be the human answer clients get instead of a ticket. Our Concierge Desk is the relationship layer — a named human per client, backed by the brand's AI.
- Daily operations across 6–10 active client accounts
- Human-written responses consulting the brand AI + live data
- Workflow docs that turn tribal knowledge into repeatable systems
Growth
Growth & Partnerships
Sales here looks more like partnerships. Relationships with agencies, consultants, and SMB operators who see BBW as the build-side of their service. Long cycles, real commissions.
- Partner channel with agencies + consultants
- Custom demos & proposals per vertical (healthcare, trades, restaurants)
- Referral + rev-share programs with aligned service providers
Real shipping. No onboarding theatre.
Most agencies make you sit through three weeks of slack intros and “brand immersion” before you touch live work. We don’t. Here’s what the first quarter looks like across tracks.
Onboarded into one real client
You shadow a Concierge lead, read the brand’s AI context, and ship your first billable deliverable by end of week 2.
Own your first deliverable end-to-end
Brand kit, dashboard, agent, GBP audit, schema rollout — whatever your track — you scope it, build it, ship it, and write the post-mortem.
Cross-train into adjacent tracks
You pair with someone on a different track. Concierge pairs with BI. Design pairs with Content. Growth pairs with everyone. No silos.
Review, raise, or route
Two-way review. We tell you where you’re strong and where you’re mid. You tell us what you actually want to own. We reshape the role around that.
Small team. Real ownership.
Boring benefits. Serious craft.
Remote-first across Canada
Toronto HQ, but we hire anywhere in Canada. Quarterly in-person sprints in Toronto for the whole team.
Senior craft on every brief
Real BI architecture, brand strategy, and AI systems expertise informs every deliverable. You’re not shipping into a void — feedback is fast, specific, and rooted in two decades of commercial work.
AI-native by default
Every tool you’d want is paid for — Claude, GPT, Cursor, Figma, Looker. The rule: use AI for the 80%, ship craft for the 20%.
Written-first culture
We run on async docs and reviewed output, not Zoom theatre. If you think in writing, you’ll feel at home.
Commercial, not corporate
Small client roster by design. You’ll know every brand we ship to, by name, by voice, by numbers.
Generous upside
Base + performance + profit-share. Everyone shares in growth. Specific numbers shared at offer stage.
Pick a track. Send us something real.
No forms. No résumé theater. Message us on WhatsApp with the track you’d apply to and one concrete example of your work — a dashboard, a brand kit, a schema deployment, a GBP case study, a shipped agent, whatever represents your craft.
We reply to every message. If a track you’d fit isn’t listed, message anyway — we’re small enough to create roles around great people.